Email Marketing

How We Turned Email Into a A$788K Revenue Channel in 10 Months

Between March and December 2025, this Australian recovery & wellness brand generated: – A$3,040,536.86 in total revenue (+57.8% YoY) – A$788,373.38 from email alone (+195.5% YoY)

Before Working with YPM

After Working with YPM

The Situation

When we started in March 2025, the brand had strong products and steady traffic — but email wasn’t fully leveraged.

There were limited flows in place.
Campaigns were inconsistent.
High-intent traffic was slipping through the cracks.
Revenue relied heavily on paid ads.

The opportunity? Massive.

The Strategy

We focused on two pillars.

1️⃣ Core Flow Infrastructure

We rebuilt and optimized:

Welcome Series
Abandoned Cart
Abandoned Browse
Post-Purchase
Cross-Sell
Winback

The goal: capture demand automatically and increase customer lifetime value.

By the end of the period, flows alone generated A$613K, accounting for 77.79% of total email revenue (+149.5% YoY).

2️⃣ Consistent Campaign Engine (8–10 Per Month)

We implemented a structured campaign calendar including:

Offer-driven promotions
Product spotlights
Recovery education
Bundles & seasonal pushes
Segmented sends

Campaigns generated A$175K… a 734% increase YoY.

The Outcome

📈 Total Revenue: +57.8%
📧 Email Revenue: +195.5%
💰 A$788K attributed to email
🔁 Automated flows driving the majority of revenue

Email shifted from an underutilized channel to a predictable, scalable revenue engine.

Key Takeaway

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Email Marketing, SMS Marketing

How Email Became a 40% Revenue Channel in 90 Days

E-commerce Email & SMS Marketing Agency in the Philippines

Ready to turn your email list into a consistent revenue channel?